About Us

Hoyehh is a Chinese-Vietnamese chili oil crafted by the Trinh family in Richmond, VA, using Dad's secret recipe.

Our flavors and branding draw from Cantonese culture, the unique food experiences of kids of immigrants, and the tale of the Monkey King.

We're a family business: Dad/Chef Bao, Mom/Flavor Master Hoa, and sons Kevin and Harry, alongside Kevin's partner Shanice. Together we combine our Chinese, South Asian, East African, and American backgrounds into something delicious.

Started nearly three years ago, HOYEHH represents our shared passion for food, design, and cultural storytelling - celebrating the diversity and richness of our AAPI heritage.

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